Survey Writer > Features

Features

For your convenience, the complete feature list is divided into the following categories:

> User Interface
> Survey Customization
> Questionnaire Features
> Reports
> Advanced Survey Design Features
> Interactive questions
> Security
> Survey Administration Functions
> Popup Intercept - Web Site Survey Invitations

User Interface

Completely new interface with easier-to-use screens and functions.
Insert, delete, reorder and rename questions.
Full WYSIWIG question editor with spell checker.
Filter wizards throughout program to create advanced survey logic and skip patterns (you do not need to learn programming language).
Customized survey design screens for over 20 different questions types.
Pull down question data throughout program.
Automated image upload.
Drag formatting for columns/rows in grid questions.
Help functions with index and search capabilities.
Copy questions from a personalized library, other projects, or within the same project.
Add ascending or descending response codes automatically.
Insert special characters automatically.
Design dynamic interactive questions such as pickclick, drag and drop, and image testing using the Drag and Drop interface.

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Survey Customization

Accepts all question types: text, multiple response, single response, numeric, percentage and display only.

All types of response controls are available: radio box, text box, check box, single and multiple select lists, question grids, numeric boxes.

Allows multiple questions on a single page. Put as few or as many questions on a page as your survey needs.

Allow comment questions.

Integrate image and sound files directly into the questionnaire.

Choose text style and sizes for headers, footers, question text, and response choices.

Color picker throughout for survey elements.

Precisely position and design your question grid layout.

Add your own HTML tags to get the exact look you want.

Customize the Introduction, Closing, Terminate and Protected pages.

Add optional Survey Progress Meter so your respondents can identify where they are in the survey.

Add optional default project header and footer that appears on each question page (great to use

for your or your client's logo).

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Questionnaire Features

Randomize response choices for each respondent.
Randomize order of questions for each respondent.
Standard and drill down (3-dimensional) question grids.
Filter or skip individual questions.
Filter or skip entire survey sections.
Allows for multiple filter or skip logic for each question.
Option to require a response.
Data validation of numeric, ranking, and percentage questions.
Data validation between questions.
Special formats for ranking type questions.
Ability to display a running total of the column sum.
Special formats percentage and chip allocations type questions.
Option for multiple "other" text boxes.
Anchor certain responses to the bottom of a response list.
Add heading label in the middle of long response list.
Add custom Java scripts to survey.

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Reports

Tabular topline reports.
Instant crosstabs by question.
Full-function custom crosstabs.
Ability to recode responses.
Online data editing.
Open-end and text-based data reporting tools.
Print and preview entire survey with or without skip detail.
Quota reports.
Significance testing: S-tests, T-tests, Chi-Square.
Selections for decimal precision and confidence levels.
Advanced statistical analytical tools for conjoint and choice-based modeling.
Allow reporting on terminate questions.

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Advanced Survey Design Features

Regressive response piping: Respondent chooses from a list and then the next question automatically displays answer options not selected. Great to determine least product preferences.

Progressive response piping: Respondent chooses from a list and then the next question automatically displays the answer options that were selected. Great to determine first, second a third favorite choices.

Question branching: Respondent selects from a list. In a following set of questions and SurveyWriter automatically loops through the questions for each item selected from the list. SurveyWriter even inserts the option label directly into the question text!

Push technology: Take data from your corporate, customer or panel data bases and "push" it into the survey. Use this data to ask questions that are customized for each respondent. You can even insert Census data or other market data. This is a great way to leverage your customer data bases for your marketing research studies!

Pull technology: Take some or all of the survey results and "pull" the back into your corporate, customer or panel data bases. Use this "pull" technique to move your respondent on to another survey or to automatically update and segment your data bases.

Email Alerts: Send an email message to a predefined group of people when a respondent has completed a survey. Message can contain answers from the survey or is sent only if certain conditions are met from within survey. Great for Custom Satisfaction surveys.

Formula Questions: Formula questions are unique to SurveyWriter and allow you to create complex logic in your survey without having to know any scripting. These questions are not shown to the respondent but capture and manipulate responses on-the-fly from previous questions and allow you to reuse that data in many different ways throughout the survey. For example, formula questions can perform calculations on data entered for a question, sort it from high to low, count it, or create derivative answer codes for it. You can then insert or pipe the results of these questions into the skip logic, question text, answer options, or validation fields of follow up questions. The options available for formula questions include constants, random values, mathematical calculations, Boolean values, point values, single values, and multivalues. All formula questions are created using the Formula Question wizard. Again, no scripting is necessary.
Variable Inserts: Insert responses and/or calculations into follow-up questions.
Concept guard: Protect any images that you use to introduce product concepts to the respondent from being copied, printed or downloaded from the survey to the respondent's hard drive
Streaming Video: Embed the highest quality video and audio seamlessly into your surveys.
Advanced Survey Designs: Apply complex survey designs in your studies such as conjoint, segmentations, and max/diff.

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Interactive Questions

SurveyWriter provides a wide variety of interactive question options such ClickPick questions, Drag and Drop questions, Sliderbar Rating questions, Image Testing, Image Ranking, Text Highlighting, and many other dynamic, visual questions.

ClickPick Singlechoice Questions

ClickPick Multiple Selecton Questions

Drag and Drop Numeric Text Boxes

Drag and Drop Row Questions

Drag and Drop Column Questions

Drag and Drop Ranking Questions

Text Highlighter

Image Analyzer

All questions can be created in SurveyWriter using the Drag and Drop user interface. No scripting or Flash programming is necessary.

All survey logic, piping, and randomization features available in the application can be applied to the interactive questions.

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Security

Admin password available to manage account.
Set cookie-based security.
Use password-based security.
Quota and Terminate controls.
Allow reset button.
Allow re-use of passwords.
Set target complete date or target number of completes.
Allow back button.
Allow re-use of passwords on terminate.
Use auto password entry.
Allow respondents to re-enter unfinished survey.
Expire Survey URL per individual respondent
Identify survey speeders who move through the survey too fast or survey flatliners who answer the same way for each question. These respondents can be terminated based on this information to preserve the integrity of your data.

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Survey Administration Functions

MyReportal. Allow clients restricted access to survey results and topline reports. You can also let them test and demo your surveys.
Quota and terminate controls. Conserve your sample by using customized quota and termination controls. You can set up interlocking quota controls that shift a respondent to an open quota if that person qualifies for more than one.
Manage and administer multiple projects simultaneously.
Manage email panels.
Complete control over your survey's URL. Create your own survey URL, rename it or delete it at any time.
Create a customized message when your survey project is finished.
Download your data file at any time, in any format.
Download or print a complete record layout for your survey data.
Allow data editing.
Allow data recoding.
Allow batch insertion of related, external data after the study is complete.
Seamlessly link to your SurveyWriter.com survey from your own Web site. No one will ever know that you are not hosting the survey.
Have your respondents take the survey directly from the SurveyWriter.com Web site.

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Popup Intercept - Web Site Survey Invitations

The Popup Intercept is a combination server / client side module that can track visitors as they move through specific web site pages. A popup survey invitation can then be served to the visitor based upon triggers such as frequency of intercept or activated by the visitor's movements through the web site. The Popup Intercept triggers a new browser window containing either an intermediate survey invitation or the first page of the survey itself. The Popup Intercept uses SurveyWriter's exclusive layering technology to avoid popup blockers and ensures the survey invitation is available to all visitors to your web site.

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